[Guilera Family]
Producing cava since 1927
Cava Guilera is a small family winery with a rich tradition in the production of long-aged cava. Our focus is the production of Reserva and Gran Reserva cava in limited quantities, which guarantees meticulous attention to every detail.
A bit of history...
Cava Guilera is the sum of the lives and contributions of four generations. Taking over involves valuing the work done and impregnating the present. Today Cava Guilera is the philosophy of The Vine Plant Man, Pere Guilera, with the work of his two children.
Peter Guilera
Jordi Guilera
Isidre Guilera
Maria Sarda
Peter Guilera
Maria Massana
Isidre Guilera and Maria Sardà
Isidre made the first bottles of Cava Guilera in 1927, when he and Maria worked as sharecroppers in Can Batlle. He made a few bottles self-taught, studying the books in the owner's library.
In 1930 Isidre and Maria bought the farmhouse and vineyards of Ca l'Artigas, becoming owners. A risky step, but undoubtedly a successful one, since in 2017 we celebrated the 90th anniversary.
Pere Guilera and Maria Massana
Pere and Maria continued the family business: they had a farm, they grew grapes and cereals and made cava. The farm was not profitable and they specialised in grape and peach production. And meanwhile, they continued making cava, remodeled the winery and acquired machinery for the production of cava.
Pere and Maria had two children: Pere and Assumpció. Pere studied agricultural technical engineering and in 1985 he took over the management of the winery.
Peter Guilera
Peter Guilera
Núria Rafecas
Pere Guilera and Núria Rafecas
Pere and Núria went to live in Vilassar de Mar, he was an ornamental plant technician and she was a teacher. Pere combined work in the winery with floriculture, they saved, and in 1985 they returned to Penedès to reinvigorate the winery. During this period, Cava Guilera consolidated itself as a small family winery specialised in the artisanal production of long-aged cavas.
In 2018 Pere assumed the presidency of Cava Guilera and handed over the executive management to his two children: Jordi and Marta.
Beyond the winery itself, Pere was also strongly committed to the wine and cava sector. Two basic premises: revalue the landscape through wine tourism and re-prestige the cava through long aging. Pere has held positions of responsibility in different institutions, has contributed to promoting major territorial projects and is a respected figure within the wine and cava sector.
Jordi Guilera
Marta Guilera
Marta Guilera
Jordi Guilera
Jordi Guilera
Marina Masclans
Marta Guilera
Miguel Hileno
Jordi Guilera and Marina Masclans
Jordi studied Agricultural Technical Engineering at the URV, worked in the winery with his father for a few years and left to continue studying. Jordi has a Doctorate in Economics Cum Laude from the University of Barcelona, he worked as a teacher at the University of Lisbon and in 2018 he rejoined the family project. Jordi is the natural replacement for his father and is the new director of production and finance.
Marta Guilera and Miguel Hileno
Marta graduated in Advertising and Public Relations at the UAB and took her first Fine Arts course at the UB. She studied and traveled... until the need to build something creative led her to live in the farmhouse. Marta joined the family business in 2008, she is the architect of the Cava Guilera communication and wine tourism project and co-founder of the Rimaires Cultural Association.
Miguel Hileno also joined the family project: he worked in the vineyard and winery, managed promotional issues and is co-founder of the Rimaires Cultural Association.
Landscape and Sustainability
Organic and dry vineyard: Penedès has the ideal conditions to cultivate the vineyard in a 100% sustainable way [ * ]
- The birthplace of cava: Montserrat - Mediterranean.
- Traditional grapes: xarel·lo, macabeo, parellada.
- Pasture and green pruning with Casimiro's sheep.
- CCPAE organic certification since 2013.
- * 2024 * Currently studying measures to confront the extreme drought and ensure the survival of the vineyard.
Landscape awareness: The Penedès is the green lung of Barcelona, it is in everyone's best interest to keep it in shape.
- Rural, ecological and dry garden: biodiversity, organic vineyard, wild grass and traditional trees.
- Recovery of the Torrente of Ca l'Artigas, stream vegetation and replanting of traditional trees.
- Photovoltaic energy panels on the roof of the winery, train station and electric bikes 10 minutes walk.
Cava and Sustainability
Circular bioeconomy: all the raw materials we use come from the cava vineyards.
- Less is more philosophy: traditional grapes, Penedès 29 yeasts and MCRE must.
- Nutritional information, disgorge date and responsible consumption on the back label.
- We look for the healthiest formula: organic certification, less is more and long aging.
Long aging: 40,000 bottles of cava per year, aged from 18 months to 18 years.
- Guarda Superior Cava [Reserva and Gran Reserva] and the prestige of long aging cava.
- Winery cellar with 200,000 bottles of cava: for every bottle sold we have 5 aging.
- Guarda Superior Cava is the most gastronomic and versatile sparkling wine.
Tourism and Sustainability
Slow Life Cava: we promote eco-contemplative living and explain cava in a simple way.
- Less is more: quality time with the owners, healthy landscapes and proximity products.
- What is your favourite cava like? Naturalness, direct experience and social self-sufficiency.
- Spontaneous life [wine bar and tastings without reservation] so you can evade and flow freely.
Cultura Rimaires: space of freedom and responsibility where you can enjoy local culture.
- Socialise cava through small-format cultural festivals among vineyards.
- Create spaces that promote the inner and social harmony of people.
- Make everyday culture, good things have to be close to people.
Economy and Sustainability
Diversified economy: enhance the capacity to adapt to multiple scenes.
- Winery shop, ecommerce, wine shops and restaurants, international importers.
- Break seasonality cava sales through wine tourism experiences throughout the year.
- Reach new audiences and create a cava culture: rediscover, socialise and get close.
Long-term economy: weaving a coherent discourse and implementing it little by little, in a sustainable way.
- Build a solid story: don't follow trends, know who you are, what you want and how you want it.
- Search for the ideal positioning: balance business self-esteem and social empathy.
- Forging honest and lasting relationships: win-win philosophy and working with our equals.
Cooperation and Sustainability
Pere Guilera, a man of consensus and a great enthusiast, is a respected figure in the wine and cava sector.
- Two basic premises: revalue the landscape through wine tourism and re-prestige cava through long aging.
- Cava Council, Institut del Cava, Pimecava, AECAVA, Subirats Tourism, Congress of Art, Wine Landscape and Wine Tourism, CEPvi.
Human, business and institutional cooperation is an opportunity and a social responsibility.
- Cooperation promotes an efficient use of resources, allows complex ideas to be developed and provokes a feeling of warmth and belonging.
- Penedès is the largest wine region in Catalonia because we cooperated and replanted the entire vineyard after the phylloxera crisis.
Design and Sustainability
Minimise environmental costs: biodegradable, recyclable and reusable materials.
- Veralia sustainable cava bottle 835 grams, we reduce weight and carbon footprint.
- Eco foil: bio-polyethylene from sugar cane instead of petroleum and water-based inks.
- Biodegradable 100% natural cork stopper. Maximum quality, two natural cork discs.
- Recycled 100% recyclable cardboard packaging. Multifunction, protection and decoration.
Maximise social contribution: inclusive eco design and commitment #artarreu art everywhere.
- Artistic and inclusive website [in process]. An allegory about cava, people and life.
- Artistic labels with award-winning inclusive braille: Worldstar Packaging Award 2016.
- Kind and responsible communication: Cava family tributes and heartwarming stories.
- Art commitment: collaborations with artists and cultural association resident since 2012.
Consumption is a brush that draws the society of tomorrow. Discover us!
